Pure Film?
Françoise Truffaut: Would you say that Psycho [1960] is an experimental film?
Alfred Hitchcock: Possibly. My main satisfaction is that the film had an effect on the audiences, and I consider that very important. I don’t care about the subject matter; I don’t care about the acting; but I do care about the pieces of film and the photography and the sound track and all the technical ingredients that make the audience scream. I feel it’s tremendously satisfying for us to be able to use the cinematic art to achieve something of a mass emotion. And with Psycho we most definitely achieved this. It wasn’t a message that stirred the audiences, nor was it a great performance or their enjoyment of the novel. They were aroused by pure film.
— Alfred Hitchcock, interviewed in 1962 by Françoise Truffaut
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